Community Involvement
American Truck Center LLC
ATC Partners with Crasftman with Character
Elkhorn, WI — American Truck Company (ATC) is excited to announce that beginning Jan. 20, 2026, the company will officially participate in the Craftsman with Character program, an initiative designed to connect students with hands-on career opportunities in the skilled trades.
Through this program, ATC will partner with the local school district to help introduce students to the world of skilled trades—particularly diesel mechanics, a field experiencing a growing shortage of qualified professionals nationwide. By opening the door to real-world experiences, mentorship, and exposure to the industry, ATC hopes to spark interest and inspire the next generation of craftsmen and women.
"Diesel mechanics are increasingly hard to find, and fewer young people are entering the industry," said Brea Stiglitz, Office Manager at ATC. "We believe programs like Craftsman with Character are essential for showing students that skilled trades offer rewarding, stable, and meaningful career paths."
As the program gets underway, ATC plans to share updates throughout the process, highlighting student involvement, learning opportunities, and milestones along the way. The company is proud to support initiatives that strengthen the local workforce while investing in the future of the community.
ATC looks forward to working closely with educators, students, and program leaders to help build character, craftsmanship, and career-ready skills—one student at a time.
You can learn more about Crafstman with Character on their website: cwcharacter.org.
Parade Results
ATC Wows Judges in Lake Geneva, Elkhorn Christmas Parades
Elkhorn, WI — American Truck Company (ATC) is proud to announce that it was recognized with two festive honors during this year's holiday parade season, celebrating creativity, community spirit, and holiday cheer.
ATC won the For-Profit category in the Electric Christmas Parade in Lake Geneva, impressing spectators and judges alike with a brightly illuminated display that showcased both innovation and seasonal spirit. The parade, a beloved annual tradition, draws thousands of attendees to downtown Lake Geneva and highlights the creativity of local businesses and organizations.
In addition, ATC earned Judge's Choice honors at the 44th Annual Christmas Card Town Parade in Elkhorn, Wisconsin. This recognition reflects the judges' appreciation for ATC's unique presentation, attention to detail, and enthusiastic participation in one of Elkhorn's most cherished holiday events.
ATC is grateful to the organizers, volunteers, and communities of Lake Geneva and Elkhorn for hosting such memorable events and for continuing to support local businesses through these long-standing holiday traditions.
As the holiday season continues, ATC looks forward to celebrating with the community and wishes everyone a safe, joyful, and bright holiday season.
